For brands at a moment of change: a new market, a merger, a pivot, a launch

Brand and the Digital Experience It Lives In, Built as One.

Naming, identity, experience design and the platform underneath. We launched Kleenheat Spark as a brand, a product and a platform in a single release.

I need to:

Pick the one you're here for and the page tunes to it. Or just tell us in the form.
Either way, a strategist replies within one business day.

Kleenheat Coca-Cola TEDx Ehrenberg-Bass Institute Trusted by Australia's most recognisable brands.Naming, identity and platform, delivered by one team.
About Juicebox

An independent Perth agency of twenty years, built so brand, build and growth answer to one team.

That is why an identity we design does not stop at a logo file: the same team carries it into the site, the campaign and the system that runs them.

Meet the people you’d work with
  • 2005 Founded in Perth, independently owned every year since, and still headquartered here.
  • Perth & Jakarta Two studios serving ambitious brands across Australia and Southeast Asia.
  • Accredited Google Premier Partner, Meta Business Partner, and certified on HubSpot.
  • Ehrenberg‑Bass A corporate sponsor of the Institute, whose evidence base shapes how we plan growth.
The Juicebox team gathered outside the studio in West Leederville.
Most of the team, outside the studio in West Leederville.
New
Kleenheat Spark: a brand, a product and a platform, launched together.
Naming · Identity · Platform
AWA 2026
Australian Web Award winner, Tourism & Travel: The Floating Forest.
Recognition
 1
State Buildings’ eight separate websites merged into one identity and one experience.
Brand architecture
Since 2005
Twenty years independent, and still shipping for the brands we launched years ago.
Continuity
Why Juicebox

Most teams weigh us against three options. Here's how we compare.

If the brand has to work in market, not just in a PDF, this is where we do our best work.

 
Branding studio
Freelance designer
Juicebox
Strategy before design
Usually strong here
Straight to execution
Purpose, positioning, architecture and messaging first. Strategy defines what the brand stands for; identity is how it’s expressed
Ships the thing the brand lives in
Hands over guidelines, then you find a web agency
Can’t build the platform
Naming, identity, UX/UI, motion, copy and platform delivered as one launch, the way Kleenheat Spark was built
Still holding together in year three
~ A PDF nobody opens
Key-person risk
A living design system with flexible principles, so the brand evolves without dilution

A brand identity is not a collection of assets. It’s a system of meaning, and it only holds if the systems around it are built to carry it.

Meet the team

The strategist and the design director are in the room from day one.

Award-winning strategists, designers and engineers, in-house. The people on your first call are the ones who make the work.

Andre, Group CTO at Juicebox
AndreGroup CTO
Emma, Head of Projects at Juicebox
EmmaHead of Projects
Natasha, Design Director at Juicebox
NatashaDesign Director
Pip, Engineering Manager at Juicebox
PipEngineering Manager
Selected work

Brands built to be used, not just admired.

Identity work that shipped into products, platforms and whole-of-state rollouts.

Insights

Latest news, work, perspectives and recognition.

Thinking and work shaped by what's next, straight from the studio feed.

New work05.07.2026

State Buildings website launch: Redefining a hospitality icon

Studio news29.06.2026

Perth takes on the world at Cannes Lions 2026

Perspectives24.06.2026

What 906 designers told Figma. And what it means for the work we do.

Awards22.06.2026

Kleenheat Spark wins Canstar Innovation Excellence Award

Awards26.05.2026

Australian Web Award Winners 2026: Floating Forest & Kent Removals

New work20.05.2026

Ear Science Institute Australia website launch: research that leads, care that listens

What happens next

How it works, and what it costs.

A clear plan and an indicative budget before you commit to anything.

01

A strategist replies within one business day

Someone who can speak to the brand problem, not a salesperson.

02

A 30-minute call maps the moment you’re in

New market, merger, pivot, launch: the diagnosis shapes the scope, and you get an indicative budget and timeline.

03

A written, phased plan before any invoice

Discovery and stakeholder immersion, category and audience analysis, then positioning and identity. Go/no-go gates at each phase.

04

A handover built for adoption

Guidelines, design system and internal alignment, so the brand survives contact with your own team.

Brand strategy & positioning $30k–$80k Discovery, research and stakeholder immersion; category and audience analysis; purpose, positioning, architecture and messaging; handover for internal adoption. Typically 6–10 weeks
Identity system $50k–$150k Naming where required, brand mark, visual and verbal language, design principles and guidelines, extended across key touchpoints. Typically 8–14 weeks
Brand + platform, together $120k–$300k+ The Kleenheat Spark model: naming, identity, UX/UI, motion, copy and platform delivered as one release. Typically 4–6 months

We'll scope and quote against your specifics. Where yours lands is what the first call is for.

In their words

"Juicebox helped us define the Develop brand and has positioned us as a ‘next generation resources company’ to support our business strategy."

Bill Beament
Managing Director, Develop
The strategist who diagnoses the brand is the one who shapes it.
Real, named people, on the first call and every one after.
"I’m a repeat and delighted customer of Juicebox. Their brand strategy process is excellent. It has the right blend of advice and consultation, and I couldn’t be happier." Heather Warner Unravel Group
"I’ve worked with every agency in Perth, and the experience with you guys was incredible and so different to what I’m used to." Michelle Hutchins TEDxPerth

Trusted by leading Australian brands

Skull Island Coca-Cola Kent Removals & Storage Optus Stadium PROK Termi Kleenheat TEDx Ehrenberg-Bass Institute CFIGS
Before you brief us

The questions teams ask before commissioning a rebrand.

Cost, sequence and what you actually own at the end.

What does a rebrand cost?+
Brand strategy and positioning typically runs $30k–$80k. A full identity system is usually $50k–$150k. Brand and platform launched together (the Kleenheat Spark model) is $120k–$300k+. We’ll scope and quote against your specifics, and you’ll have an indicative band before you commit to anything.
Do we need brand strategy, or can we go straight to design?+
Strategy defines what the brand stands for. Identity is how it’s expressed. Strategy comes first, not as a formality, but because everything built on it performs with greater clarity and less waste. If you already have a clear, current strategy, we’ll validate it and move straight to design rather than sell you work you don’t need.
How do we know it’s time to rebrand?+
At moments of change: new leadership, a new market, a merger, a pivot, or a drop in relevance. If your business has evolved faster than your brand, it’s time. If the honest answer is “the logo feels tired”, that’s usually a symptom of something further upstream, and the first call will tell you which.
Can you build the website and the brand together?+
It’s one of the things we’re best at, and it’s why most clients come to us rather than a branding studio. Kleenheat Spark was naming, identity, UX/UI, motion, copywriting and platform development in a single launch. One team, one timeline, no handover gap where the brand quietly gets diluted by whoever builds the site.
Do you do naming?+
Yes. Naming, narrative and messaging sit inside the strategy work. Spark is ours.
What do we actually get at the end?+
A living identity system, not a static file. Brand mark, colour, typography, imagery, tone of voice and narrative, plus the design principles and guidelines that let the brand flex across channels without losing itself. And where we’ve built the platform too, the working design system in code.
More from Juicebox

Brand is one part. Here’s the rest.

Same in-house team and the same delivery standards across every discipline.

Ready when you are

Tell us the moment you're in. We'll map the brand, the build and the trade-offs.

One conversation with the people who'll actually make it. No obligation.

Reply within one business day Strategist on the first call Indicative budget + timeline Clear scope before any work begins
Book a consult